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Scout’s Summer Reading List

Posted By Paul Crawford, President/Creative Director on June 8th, 2009

So, summer is here and for me that means finding a good book or two to take to the beach.  Since only read 5 or 6 books per year ( I know, I know), I set the bar pretty high for the vacation books.

I’m always looking for books with ideas that challenge the assumptions that I bring with me to work every day. Although, some of these books are a couple of years old, I find myself wanting to read them twice:

Outliers – Malcolm Gladwell
Mavericks at Work - William C. Taylor and Polly G. Labarre
Blink – Malcolm Gladwell
Zag – Marty Neumeir
Good to Great – Jim Collins
Tribes – Seth Godin
Twilight (just kidding!! Sorry Sara.)

Recent Posts by Paul Crawford, President/Creative Director
Posted in Scout Branding