Big foot hits Scout
When you walk in through the doors of Scout, you see a gigantic footprint.
We have a large 5’ x 7’ wall display where we show off recent projects. The project that currently occupies this display is the first I came to know at Scout: Alagasco’s “Cut Your Footprint in Half.”
We had the pleasure of designing Alagasco’s tradeshow booth at the Green Building Focus Convention this past summer.
Scout created the footprint image to illustrate one of the major benefits of natural gas to the Green Building Focus audience. By using natural gas, you reduce your carbon emissions by 50% over electricity, making your environmental conscience completely comfortable. Additionally, Alagasco wanted to entice visitors to help plant a tree by filling out a simple survey. So, we created a “Plant a Tree in 3 Clicks” program.
The tradeshow booth was a success and the talk of the show. The footprint made up the backdrop while some “live” green elements took center stage. Let us explain: Two weeks leading up to the event, Scout grew its own wheat grass right here in the office. What started off as just plastic trays of soil soon blossomed into green masterpieces, so fluffy you wanted to rest your head on them. Four saplings we bought from Plant Odyssey soon joined the wheat grass.
In addition to the greenery, we brought three Mac Book Airs to conduct a survey among those who visited. By filling out the survey, visitors could “plant a tree in 3 clicks”—really. Scout created a simple Web site for the survey as well as a database to capture the responses. Alagasco set a goal of planting 15,000 trees in Alabama, one for each survey taken, with help from the Alabama Urban Forestry Association.
Alagasco was thrilled with the response. We are thankful to have worked on such a unique project and the learning experience has left a footprint on our hearts, well, on our wall. Thanks, Alagasco, and feel free to come visit Big Foot anytime.
