Scout unveils new Mannington Ad Campaign

Posted By Mandy Lamb Meredith, Design Director on September 25th, 2009

Our first project for our new client, Mannington Commercial, was a challenge and a reward. Mannington has pioneered a revolutionary closed-loop recycling program for vinyl composite tile (VCT), a utilitarian product that typically ends up in our landfills after use. Instead the new Mannington program diverts those old tiles you may have walked on in elementary school and creates new VCT products from this waste stream. In the ad we needed to communicate the transformation of these old tiles into their new VCT, show the product, and also communicate the wide color selection. We presented several concepts, all achieving this end, but stylistically very different. Ultimately Mannington chose the imagery of the butterfly, symbolizing the metamorphosis of the old unattractive tile into their beautiful new environmentally- friendly product. It is so rewarding to have the opportunity to promote Mannington’s innovative products while doing work we are proud of. Look for this ad in Interior Design Magazine and keep posted to see many more exciting Mannington projects!