Where we’re coming from
Every company has a brand. Doesn’t matter if your company is you and a laptop in a
spare bedroom, or you and 20,000 employees worldwide, you have a brand — and
it’s not the company logo. You have a limited marketing budget. Every company does.
Even worldwide companies with 20,000 employees. You need a partner to help find
ideas to grow your brand and your revenue. By the way, your brand and your
revenue are inseparable.
Your brand is made up of a complex mixture of stuff. Not just your advertising,
brochures and website. Here is a list of some brand components: Product, service,
employee morale, status, location, philosophy, consumer attitudes, competition,
pricing, design, advertising and what the press says. All of these things gel in the
minds of people with money to spend and they make their money-spending
decisions based on it.
With us so far? Alright.
Here’s what makes our approach different from a traditional ad agency. We know that
people who have money to spend need more reasons to spend their money with
your company than an ad campaign.
Don’t get us wrong, strategic advertising is an important component of any brand, but
what about the other brand components? Who are the people with money we’re
trying to reach? What do they think about your brand? What about your employees?
Your competition? Where are the hidden opportunities? What game-changing ideas
can make one of your marketing dollars spend like five? Is traditional advertising the
best marketing solution?
We’ll ask you, your key stakeholders and your consumers more questions than a
five-year-old. Then we’ll combine that first-hand knowledge with all the existing
research we can get our hands on. The result is a big-picture understanding of your
company’s brand situation and opportunities.
Next, we generate lots of ideas that can be applied across all of the brand
components and with your approval, we will execute these ideas.
Ad agencies simply craft ads.
We craft brands.
We deal mostly with what we call “challenger brands.” Brands that aren’t number one
in their categories. They are the ones who need to be smarter, more nimble and
more strategic so they can grab some market share. And they are usually heavily
outspent by their competitors. We love that, because we are a challenger brand, too.
The way we find these game-changing ideas is different for every company we
partner with. Contact us so we can discuss your brand’s situation.