After a few years being a sub-par bass guitar player in a sub-par heavy metal band, Paul decided that advertising might be a better career choice. Since then, he’s logged 15 years of advertising, design and brand-building experience working at agencies like Arnold Worldwide in Boston, Huey/Paprocki in Atlanta and SlaughterHanson and Lewis Communications in Birmingham. He’s done work for brands such as Royal Caribbean International, The Hartford, US Postal Service, ING, CNN, Turner Classic Movies, Amsouth Bank, Protective Life, KinderCare Learning Centers, Mastercraft Boats, Honda Small Engines, Vanderbilt Medical Center and Prevent Child Abuse.
Paul has won just about every award given for advertising and design including The One Show, Communication Arts, Archive, Effies, The New York Festivals, Print Regional Design, MPA Kelly Awards, Hatch Awards, London International Advertising Show, US Ad Review and local, regional and national ADDYs. He has also had his work reviewed by the The New York Times and The Wall Street Journal.
In 2005 and 2006, the Birmingham Advertising Federation named Paul both Creative Director and Art Director of the Year. He was again named Art Director of the Year in 2008. In 2010 Paul was named Copywriter and Creative Director of the year.
Paul and his wife Emily have two children, Ian (12) and Natalie (9). When he’s not at Scout or chasing the kids around, you can find him at the CrossFit facility trying to shave a few seconds off his time.
A native of Birmingham, Alabama, Natalie Asman is one of four children, and was labeled the “creative one.” She took art classes for many years and had a great eye for design, but she could never draw a straight line.
She attended the University of Georgia and transferred in her junior year to the University of Alabama (because they had a better football team) where she graduated Magna Cum Laude in Advertising and Marketing.
She has been trying to perfect Client Services for 30 years for advertising and branding firms including J. Walton Thompson, Strong Automotive, Fitzgerald & Co, and the Slaughter Group. Her happy clients have included Regions Financial Corporation, Nissan Motor Association, Royal Cup Coffee, Taigan, Welch Hornsby and Arlington Properties to name a few.
When not taking care of clients, she can be found trying to make an impact in Birmingham with her volunteer efforts along with collecting art, traveling, aqua jogging, practicing yoga, and reading biographies.
She is married to her high school sweetheart, Eric and has two beautiful (inside and out) daughters, Meredith (24) and Jamie (22). She is also in complete love with her Chocolate Labrador, Murphie Brown and King Charles Cavalier, Ella Fitzgerald.
Originally from Huntsville, Alabama, Karen has been passionate about art and design since she was only a wee child. She even designed her own business cards in elementary school. Growing up around her parents’ photography studio helped inspire her appreciation for color, composition, and creativity.
She graduated Magna Cum Laude from Auburn University with a BFA in Graphic Design.
After graduating from Auburn, Karen worked as a publication designer in Chattanooga, TN before relocating to Birmingham where she was been designing brand identities, books, ads, invitations, and websites. Karen constantly strives to create work that is both beautiful and functional.
Karen is a member of AIGA – the professional association for design. In her free time, she enjoys spending time with her boyfriend Blake, reading books and blogs, running, practicing yoga, and watching documentaries.
A Birmingham native, Peyton grew up sneaking onto the Highland Golf Course and feeding the ducks from its pond. Growing up in the Marketing business spurred her love for all things Marketing and Advertising. This love led to her pursuit of a Marketing degree from Auburn University where she graduated Cum Laude and tacked a Supply Chain Management minor onto her resume.
After completing a marketing internship and supervising an annual event as a Brand Ambassador Manager for Target, Peyton was confident that serving clients was her true passion. This led to her yearlong job search for such a role and landed her at Scout’s front door where she was blown away by the people, the work, and the groovy office space.
In her spare time she enjoys making recipes from Pinterest (usually all things chocolate), enjoying the Birmingham music scene, and keeping up to date with her favorite show,
Cana has always had a “thing” for paper, pens and doodling. Growing up in Birmingham, Alabama, she only asked for two things every Christmas — more pens and paper. Her parents considered themselves lucky that their only daughter had such modest gift requests.
She was a cheerleader (and designated sign maker) in both high school and college, which led to her “cheery” and “go team” attitude. She attended Auburn University and graduated Magna Cum Laude from UAB with a Graphic Design degree. In 2010, she was awarded UAB’s Outstanding BA Student.
Cana has worked in New York City for Jonathan Adler creating products and packaging, and with a branding firm in Birmingham creating designs for Regions Financial Corporation, Arlington Properties, and New England Shirt Company to name a few.
Cana enjoys impromptu dance parties with her husband, Andy, and spoiling their hilarious Boston Terrier, Gisele. When she’s not working, Cana can be found throwing parties, renovating her 50’s ranch-style home, caring for a room full of 2-year-olds at her church, or making music videos in the car (when she thinks nobody is looking).
Carlee grew up on the tennis courts of Alabama, Georgia, and Maine but the pro tour was not even close to an option. After completing her Marketing degree from the University of Alabama she decided to put the office on hold while she hiked 1300 miles of the Appalachian Trail. Low funds and a job in Birmingham sent Carlee home on a Greyhound. After her hiking adventure, she worked as an Account Manager for an IT Services company, focusing on customer relationships and developing a new territory. Carlee’s desire to have a more involved role with client projects brought her to Scout’s doorstep. Carlee loves surrounding herself with creatives, hoping that some of it will rub off. When not at Scout you can find Carlee traipsing through farmers markets, digging up plants, baking the perfect chocolate chip cookie, or soaking up Vitamin D.
Ryan grew up in the suburbs of Chicago playing street hockey and launching BMX bikes off homemade ramps. After relocating to the south, he graduated from Auburn University at Montgomery with a BFA in Graphic Design. His first grownup job was with Saks, Inc. as a package designer where he developed packaging for all of their private label brands. Ten years and a few ad agencies later, Ryan has worked on several national brands like Subway, Tiffin Motorhomes and the US Postal Service.
Though he doesn’t keep a running count of them, Ryan estimates he’s won a metric crap ton of local, regional and national Addys. In addition to all that hardware, his work has also appeared in the Graphis International Journal and Lurzer’s International Archive For Outstanding Advertising. In 2009, the Birmingham Advertising Federation named Ryan Designer of the Year.
Ryan and his wife Laney have two children, Brooklyn (7) and Wyatt (3). After his family goes to bed at night, Ryan can usually be found inventing some new product or screen printing in his garage.
Born and raised in the countryside of Cullman, Alabama on Smith Lake, Koral started painting and drawing from an early age. Her earliest original artwork was “crayon on wood” and can still be viewed underneath her parent’s kitchen table. Her love for art eventually lead to a love for design.
She then followed this love to Auburn University and its esteemed graphic design program where she graduated Magna Cum Laude with a BFA in Graphic Design. Koral joined Scout as an intern and officially joined the team upon her graduation. Koral is devoted to a strong sensibility of beautiful typography, concept driven identities and grid based publications.
When she’s not at Scout, Koral enjoys sifting through yard sales and thrift stores for old furniture that she can salvage and refinish. In addition to expanding her brick and vintage camera collection, taking vitamins, meditating, and cheering on the Auburn Tigers are some of the things she loves outside of the office. And of course, it goes without saying, being with her husband Derek.
A closet Texan, Katherine was born in Plano but her family, preferring alligators and mosquitoes to 10-gallon hats and the click of cowboy boots, moved to Florida soon after her birth. She grew up playing Sierra games and carefully dodging snakes and other critters in her little corner of Gainesville, FL. She started making her first websites in middle school, back when auto-playing MIDI files were inexplicably hip. Katherine graduated Summa Cum Laude with a BFA in Digital Media from the University of Florida, with minors in Art History and Japanese.
While writing neat code is her passion, Katherine also enjoys experimenting in her kitchen at home with French confections, Indian curries, and all manner of soups and salads. She is also currently trying to overcome her notoriously brown thumb by keeping a small raised bed garden. When not at Scout, Katherine can be found studying Urasenke tea ceremony with her partner or curled up on the couch with her 2 terriers and rather rotund cat, enjoying a good book or PS3 game.
Dalton, a self-confessed recovering lawyer, has run the gamut of serving as counsel to a US Senator and senior advisor for a governor, to being an entrepreneur and non-profit executive. He is most at home, however, building a for-profit business and raising a family.
Dalton serves on a number of civic boards and is building his resume as an expert coach of sports for children under the age of ten. He and his wife, Stephanie, have five children.
After a whirlwind tour through the South, Jon has finally made it back to his home state.
Jon grew up in Montgomery, AL before attending the University of Mississippi and earning a BFA degree in Set Design for Theatre. He then relocated from Oxford to Atlanta where he was a resident and freelance set designer for a number of theaters, as well as a technical director and a scenic artist.
After about the 70th show he worked on, Jon headed back to school for art direction in advertising. He recently completed the Texas Creative graduate program at the University of Texas at Austin where he won a number of student ad awards including a few Summit Awards, a national gold ADDY, and was a finalist in the One Show Student Pitch Competition. After graduation, Jon worked briefly as a junior art director at TKO Advertising in Austin before joining the Scout team.
Jon loves being an art director, and feels that his time in the theatre offers something unique in the ad world.
In his free time, Jon enjoys cheering on Ole Miss, making gallons of his homemade BBQ sauces, and listening to the Delta blues in and out of the Delta.
@highlandhouse - If for some reason @brettmburton buys me a goat, I hope she is just like Buttermilk. #scoutbranding @scoutbranding
@koraldean - 🎬 #action #scoutbranding
@koraldean - Just another day at the office! @wpaulcrawford
@koraldean - Setting up the set! @ryangernenz #scoutbranding
@koraldean - Prepping for a shoot! Don't ask.... #scoutbranding
@koraldean - False alarm everyone! We found her! @kgathany 🙏 #scoutbranding
It might get loud here this afternoon. #high5friday
Love our new @MyTurnstone Campfire Ottomans! Want to get more soon!
Video traffic meeting with our "Nashville office."
CEO retirement t-shirt we did this week.
Group of Scout peeps going to lunch on the short bus. Just normal stuff.
Set for a shoot tomorrow at the office.
Party winding down.
Dirty Santa underway at Scout!